CHAPTERS VOCABULARY

Chapter 1

1. Audience-centered approach 

• Involves understanding and respecting the members of your audience and making every effort to get your message across in a way that is meaningful to them.

2. Code of ethics

• Many companies establish an explicit ethics policy by using a code of ethics to help employees determine what is acceptable.

3. Communication Barriers

•  Forces or events that can disrupt communication, including noise and distractions, competing messages, filters , and channel breakdowns. 

4. Corporate culture

• The mixture of values, traditions, and habits that give a company its atmosphere and personality.

5. Decoding

• Extracting the idea from a message.

6. Encoding

• Putting an idea into a message.

7. Ethical communication

• Communication that includes all relevant information, is true in every sense, and is not deceptive.

8. Ethical dilemma

• Situation that involves making a choice when the alternatives aren’t making completely wrong or completely right. 

9. Ethical lapse

• A clearly  unethical choice.

10. Intellectual property

• Assets including patents, copyrighted materials, trade secrets, and even Internet domains names.

11. Social Communication model

• An interactive, conversational approach to communication in which formerly passive audience members are empowered to participate fully. 

12. Stakeholders

• Groups affected by a company’s actions: customers, employees, shareholders, suppliers, neighbors, the community, and the world at large.

13. Workforce diversity

• All the differences among the people who work together, including differences in age,gender,sexual orientation, education, cultural background, religion, ability, and life experience. 

Chapter 4

1. Direct approach

• Message organization that starts with the main idea and follows that      with your supporting evidence.

2. General purpose

• The broad intent of a message-to inform, to persuade, or to collaborate with the audience.

3. Indirect approach

• Message organization that starts with the evidence and builds your case before presenting the main idea.

4. Journalistic approach

• Verifying the completeness of a message by making sure it answers the who, what, when, where, why, and how questions. 

5. Medium

• The form through which you choose to communicate a message.

6. Scope

• The range of information presented in a message, its overall length, and the level of detail provided. 

Chapter 15

1. Applicant tracking systems

• Computer systems that capture and store incoming résumés and help recruiters find good prospects for current openings. 

2. Chronological résumé

• The most common resume format; it emphasizes work experience, with past jobs shown in reverse chronological order.

3. Combination resume

• Format that includes the best features of the chronological and functional approaches.

4. Functional resume

• Format that emphasizes your skills and capabilities while identifying employers and academic experience in subordinate sections; many recruiters  view this format with suspicion.

5. Networking

• A structured, written summary of a person’s education, employment background, and job qualifications.

Chapter 16

1. Application letter

• Message that accompanies a resume to let readers know what you’re sending, why you’re sending it, and how they can benefit from reading it.  

2. Behavioral interview

• Interview in which you are asked to relate specific incidents and experiences from your past.

3. Employment interview

• Formal meeting during which you and an employer ask questions and exchange information. 

4. Open-ended interview

• Interview in which the interviewer adapts his o her line of questioning based on the answers you give and any question you ask.

5. Situational interview

• Similar to a behavioral interview, except the questions focus on how you would handle various hypothetical situations on the job.

6. Structured interview

• Interview in which the interviewer (or a computer) asks a series of prepared questions in a set order.